Why Dust and Mirrors?

Rider-First. Aussie. Honest.
Dust and Mirrors® is a rider first Australian brand built for the chaos of the trails. We exist because Mountain biking doesn’t belong to corporations with inflated margins or rule-makers who don’t even ride. It belongs to you, the riders who love our sport on two wheels, the sanity and freedom it gives us, the rush when you slap a turn or hit that elusive line, not for marketing points or contracts. Every day on a bike is a blessing, let's enjoy it.

No 'Smoke and Mirrors' on our watch.

Dust and Mirrors® celebrates riding: after-work senders, stories that become local legend, racers who ride for the love of the sport, the crews cutting lines by hand, and riders boosting the climbs to earn more DH laps.

OUR PRINCIPLES:

  • Safe is boring. We don’t conform.
  • We are not sheep, and won’t treat you like one.
  • We don’t chase hype. Every feature is tested by riders, for riders.
  • Percentage of sales via special codes goes straight back to your local riding community — helping trails, juniors, events, and projects come to life.
  • We stay Aussie. No filter.


Industry veteran Mello Bouwmeester, founder of Dust and Mirrors®, spent years designing product at the highest level of mountain bike racing — gear that’s gone on to win World Cups and World Championships. Along the way, he saw the industry drift: hype grew louder, and riding took a back seat.

The Dust and Mirrors® Promise

“Quality, premium features and fair pricing. A brand that gives a shit about your riding as much as we do our own. That’s the Dust and Mirrors® promise.”

See The Difference - Our Products